E: This includes colour, typography, themes, and imagery. We used dull, grey colours in both the website and the digi pack to match the theme in our music video.
J: In the music video we look into Molly's relationship and the depression and stress that it has brought her. We have used dull colours in our video, but not necessarily grey.
E: Grey is an individual colour and so only represents one emotion. In the video she is going through a lot of emotions, for example confusion, sadness and loneliness, before she gets the depressed stage.
J: We used synergy through making our video and album digi pack available on the website. This allows our target audience to have easier access to all our products.
E: This method of advertisement is used on professional websites that we researched into, so we felt the need to include this on our website. Using branding is very important in the music industry. There are many defections for what branding actually is but in short your brand is the way your customer perceives you.
J: We have used similar typography in our products to link them together, with a constant theme. This gives the audience another way to recognise Molly as a brand and performer which presents the products as more authentic.
E: We used the font 'American Type writer' in all our products as it fairly plain and simple, we felt this represented Molly as down the earth and grounded, therefore her fans will be able to relate to her personality.
J: This a form of synergy, this is the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. As another form of synergy we used specific pictures from the digit pack, i.e. the poster of Molly on tour, on our website as well.
E: Linking the products is very important as each will help advertise the other.
J: We don't have a specific logo that we used on each product as we felt this would be very difficult to include in the music video. Instead of this we used our font as a form of logo that appears on each of our products.
E: We knew from looking at professional products that synergy plays a bit part in the advertisement of music products. Some examples of this in the real world are.... If we were to do this again it would be an idea to include a logo for Molly as another form of synergy.
J: Looking back we probably could have incorporated a logo into our video by presenting it at the ska time as the name of the song and the artist.
E: The use of a theme throughout all the products has helped to bring them together and look more professional. We went for quite a quiet theme, we did not want the products to be flashy or overpowering, as this is not representative of Molly's characteristics.
J: The themes that are present in our music video includes; the idea of standing up for yourself and not letting other people push you around, no matter who they are. Another theme that we explored is the difficulties in an abusive relationship.
E: This is of course a very sensitive topic so we knew we had to be careful about how we represented it, we didn't want to cause offence or upset anyone. To prevent this from happening we conducted a survey to research how our target audience would like us to express this safely.
J: The survey was very helpful and we came to the conclusion we needed to take the abuse section very seriously, to prevent conveying the wrong message. The audience also really liked the idea of Molly standing up for herself in the end as this gives confidence and hope to those who might be in a similar situation.
E: We used the dull colours throughout all our products to ensure this message was seen as serious and non-comical.
J: We decided to use the name of a real record label, 'Atlantic Records' to promote our music video. We did this because it allowed us to add a sense of realism, for example by sending her on tour with as a support act of one of the bigger artists at Atlantic Records.
E: This was very effective as it meant we could use the Atlantic Record logo on our products as another form of advertisement.
J: The image on our front cover of our divi pack is an edited still from our music video, this creates an effective relationship between the two.
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