This is our first mock up version of our digipack. We will be asking for audience feedback to see what they think and how we can improve.

Target Audience Survey Analysis For Costumes

Target Audience Survey Analysis For Costumes

Question 1
Our character in our video is quite innocent and naive, she is a weak character that doesn't stick up for herself, what kind of clothing would you expect her to wear?
-The majority of the results from the survey said that she would wear boring and bland clothes that don't attract her attention, floral design to represent her innocence or cute clothes that are light coloured. We tried to incorporate all of these into our video but using very bland dull pyjama clothes, cute floaty girly clothes that represent her innocence. We knew an image we wanted her to look like but needed to incorporate the audience's ideas too as they are the ones we are targeting and therefore watching it.

Question 2

Question 3

Throughout the stages of her growing confident and stronger and her then moving on from him, what should change with her costume?

a) at the very beginning - most people answered this part of the question as her having very basic, bland, dull clothing on to represent her mood and unhappiness with the relationship. 

b) when she starts to realise she is unhappy - this had a mixed range of answers, a few people said the clothing should get darker with heavier eye makeup to represent her rebellious side showing, some people said nothing should change at this stage and some people said that there should be gradual changes like little more makeup or neater hair or clothing.  

c) the growing stages of her strength - a lot of results were that her makeup should become more bold therefore representing that she is trying harder and some were just that she should just look like she is putting more effort in. 

d) once she has kicked him out - more bolder colours and more colour added to the wardrobe, also just need to make it neater.

e) at the very end - this was all similar results with everyone suggesting normal and bright clothing and how a regular teenage girl would dress and look like. 

Question 4

Question 5

Overall our survey results showed what kind of clothing and hairstyles, etc. that our characters should have in our video. With the female role, we basically covered exactly what our target audience wanted with a range of different outfits to represent the progression and also little makeup and neat hair. The male role was slightly different. We used a leather jacket and dark clothes to represent his evilness but decided against the slicked back hair. We decided it would make him look more sleazy than mean and so went with messy hair which was the next thing that the target audience would have wanted. 

A2 Media: Target Audience

A2 Media: Target Audience: This is our glogster we produced to show the features of what we need to include to aim our music video specifically at our target audienc...

Music Video Questionnaire

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

 Question 8

Our next two questions required the participant to give an opinionated answer so we cannot show it in a graph but will give a few of our favourite answers and the ones we found most useful to our research.

Question 9

What scenes would you like to see included? (eg. fighting/arguing, intimate)

- Some of our best answers were: "not just the cliche relationship, mix it up, don't stick to stereotypes", "something abstract", "intimate", "kindness/caring".

Question 10

What is your opinion on domestic abuse and how do you feel we could appropriately portray it? 

- Some of our best answers were: "don't show too much violence, just insinuate it", "it's an awful thing and so must be portrayed in a realistic way", "through lyrics and video symbolism", "do lots of research to understand it fully and look at both sides of the situation - from both points of view", "mimed drama or abstract contemporary dance would be the best way to show it", "try to do it in a tasteful artistic way and try not to portray it ever being okay for either a man or a woman", "as long as it is not romanticised."

Our results have concluded that we can do our narrative/performance music video with the storyline we want as from the results from our target audience, they would like to see it and wouldn't be put off by anything we want to include. A lot of the answers seem to show that they weren't that interested, eg.  by putting don't mind, but at least we know they wouldn't not want to see what we want to put into our video.

Target Audience