Types of Music Videos
Performance
A performance video focuses on showing footage of the artist or band either in a casual environment, i.e. socialising with friends, or performing, live performance or staged performance. an example of a performance music video is AC/DC's 'Thunderstruck'
In this music video we see the band AC/DC playing live to a small crowd on a stage. The video is full of close ups on all the performers but mainly the lead vocalist. There is also many close ups on each of the instruments. Both of these are very common in Performance videos as it promotes the band that is playing within their own product.
Concept
Concept videos are based around a single idea or concept and are usually unusual and obscure, even surreal for the audience. This unusual content is an attraction to many consumers, which draws them in. a very well known concept music video was 'Land of Confusion' by Genesis.
The song is widely remembered for its music video, which had heavy airplay on MTV. The video features caricature puppets by the British television show Spitting Image. After Phil Collins saw a caricatured version of himself on the show, he commissioned the show's creators, Peter Fluck and Roger Law, to create puppets of the entire band, as well as all the characters in the video.
The video opens with a caricatured Ronald Reagan (voiced by Chris Barrie), Nancy Reagan, and a chimpanzee (parodying Reagan's film Bedtime for Bonzo), going to bed at 16:30 (4:30 PM). Reagan, holding a teddy bear, goes to sleep and begins to have a nightmare, which sets the premise for the entire video. The video intermittently features a line of stomping feet, illustrating an army marching through a swamp, and they pick up heads of Cold War-era political figures in the swamp along the way (an allusion to Motel Hell).
Caricatured versions of the band members are shown playing instruments on stage during a concert: Tony Banks on an array of synthesizers (as well as a cash register), Mike Rutherford on a four-necked guitar (parodying Rutherford's dual role as the band's guitar and bass-player), and two Phil Collins puppets: one on the drums, and one singing.
Narrative
A song with a narrative based music video the song includes a narrative story of the lyrics/ words being acted out in some way. One of the most famous music videos and songs in general is A-ha's 'Take on me'
The video's main theme is a romantic fantasy narrative.[18] It begins with a montage of pencil drawings in a comic book style representing motorcycle sidecar racing, in which the hero, played by Morten Harket, is pursued by two opponents, one of whom is played by English actor Philip Jackson. It then cuts to a scene in a cafe, in which a young woman, played by Bunty Bailey (Harket's girlfriend at the time),[13] is seen drinking coffee and reading the comic book in a coffee shop. As the girl reads, the waitress brings her the bill. The comic's hero, after winning the race, seemingly winks at the girl from the page. His pencil-drawn hand reaches out of the comic book, inviting the girl into it. Once inside, she too appears in the pencil-drawn form, as he sings to her and introduces her to his black-and-white world which features a sort of looking-glass portal where people and objects look real on one side and pencil-drawn on the other.
Meanwhile, back in the restaurant, the waitress returns to find that the girl is not there. Believing that the girl has left without paying the bill, she angrily crumples and throws the girl's comic book into a bin. This makes Harket's two opposing racers reappear, armed with a large pipe wrench and apparently aggressive. The racers smash the looking glass with the pipe wrench, evidently trapping the girl in the comic book. Harket punches one of the thugs and retreats with the girl into a maze of paper. Arriving at a dead end, he tears a hole in the paper wall so that the girl can escape as the menacing opposing racers close in on him. The girl, now back in the real world and found lying beside the bin to the surprise of restaurant guests and staff, grabs the comic from the bin and runs home, where she attempts to smooth out the creases to learn what happens next.
The next panel shows Harket lying seemingly lifeless, and the girl begins to cry. But he wakes up and tries to break out of his comic-book frames. At the same time, his image appears in the girl's hallway, seemingly torn between real and comic form, hurling himself repeatedly left-and-right against the walls as he attempts to shatter his two-dimensional barrier. (This scene is largely patterned after a climactic scene in the 1980 film Altered States[13]). He escapes from the comic book by becoming human and stands up. Smiling, the girl runs towards him and he embraces her.
My Preference
I Personally prefer narrative music videos as i like watching the story develop and find it very interesting how the director and artist visualized their music ideas.
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