Music Video Ideas

This is our group Prezzi of our 3 top song choices. we have chosen to use the song Human by Christina Perri and use the idea we have written here, we may adapt it slightly but these are our main plans

Important Moments in Music Video History

These are some of the big milestones in Music Video History

50 Cent- Candy Shop. Music Video Representations

Preliminary task- Green Screen

This is part of our recording process for our preliminary task. Here we were learning and testing out the green screen. We learnt that we had to make sure that there were no creases in the screen or it came out a little bit crackly when trying to put different backgrounds on it. We also learnt a lot more about lip syncing from this process, you have to properly sing the part of the song that you want to sync to otherwise it looks very strange and fake if not.
Click here to have a look at our video of our Green screen filming Ours is the second from the top.

Music video analysis- Iggy Azalea- Fancy

Different Styles of Music Videos

Types of Music Videos

There are 3 types of Music Video, there is Performance, Narrative and Concept.

Performance 
A performance video focuses on showing footage of the artist or band either in a casual environment, i.e. socialising with friends, or performing, live performance or staged performance. an example of a performance music video is AC/DC's 'Thunderstruck'

In this music video we see the band AC/DC playing live to a small crowd on a stage. The video is full of close ups on all the performers but mainly the lead vocalist. There is also many close ups on each of the instruments. Both of these are very common in Performance videos as it promotes the band that is playing within their own product.

Concept

Concept videos are based around a single idea or concept and are usually unusual and obscure, even surreal for the audience. This unusual content is an attraction to many consumers, which draws them in. a very well known concept music video was 'Land of Confusion' by Genesis. 




The song is widely remembered for its music video, which had heavy airplay on MTV. The video features caricature puppets by the British television show Spitting Image. After Phil Collins saw a caricatured version of himself on the show, he commissioned the show's creators, Peter Fluck and Roger Law, to create puppets of the entire band, as well as all the characters in the video.
The video opens with a caricatured Ronald Reagan (voiced by Chris Barrie), Nancy Reagan, and a chimpanzee (parodying Reagan's film Bedtime for Bonzo), going to bed at 16:30 (4:30 PM). Reagan, holding a teddy bear, goes to sleep and begins to have a nightmare, which sets the premise for the entire video. The video intermittently features a line of stomping feet, illustrating an army marching through a swamp, and they pick up heads of Cold War-era political figures in the swamp along the way (an allusion to Motel Hell).
Caricatured versions of the band members are shown playing instruments on stage during a concert: Tony Banks on an array of synthesizers (as well as a cash register), Mike Rutherford on a four-necked guitar (parodying Rutherford's dual role as the band's guitar and bass-player), and two Phil Collins puppets: one on the drums, and one singing.

Narrative
A song with a narrative based music video the song includes a narrative story of the lyrics/ words being acted out in some way. One of the most famous music videos and songs in general is A-ha's 'Take on me' 


The video's main theme is a romantic fantasy narrative.[18] It begins with a montage of pencil drawings in a comic book style representing motorcycle sidecar racing, in which the hero, played by Morten Harket, is pursued by two opponents, one of whom is played by English actor Philip Jackson. It then cuts to a scene in a cafe, in which a young woman, played by Bunty Bailey (Harket's girlfriend at the time),[13] is seen drinking coffee and reading the comic book in a coffee shop. As the girl reads, the waitress brings her the bill. The comic's hero, after winning the race, seemingly winks at the girl from the page. His pencil-drawn hand reaches out of the comic book, inviting the girl into it. Once inside, she too appears in the pencil-drawn form, as he sings to her and introduces her to his black-and-white world which features a sort of looking-glass portal where people and objects look real on one side and pencil-drawn on the other.
Meanwhile, back in the restaurant, the waitress returns to find that the girl is not there. Believing that the girl has left without paying the bill, she angrily crumples and throws the girl's comic book into a bin. This makes Harket's two opposing racers reappear, armed with a large pipe wrench and apparently aggressive. The racers smash the looking glass with the pipe wrench, evidently trapping the girl in the comic book. Harket punches one of the thugs and retreats with the girl into a maze of paper. Arriving at a dead end, he tears a hole in the paper wall so that the girl can escape as the menacing opposing racers close in on him. The girl, now back in the real world and found lying beside the bin to the surprise of restaurant guests and staff, grabs the comic from the bin and runs home, where she attempts to smooth out the creases to learn what happens next.
The next panel shows Harket lying seemingly lifeless, and the girl begins to cry. But he wakes up and tries to break out of his comic-book frames. At the same time, his image appears in the girl's hallway, seemingly torn between real and comic form, hurling himself repeatedly left-and-right against the walls as he attempts to shatter his two-dimensional barrier. (This scene is largely patterned after a climactic scene in the 1980 film Altered States[13]). He escapes from the comic book by becoming human and stands up. Smiling, the girl runs towards him and he embraces her.

My Preference 

I Personally prefer narrative music videos as i like watching the story develop and find it very interesting how the director and artist visualized their music ideas.

Major & Minor Record Labels

What is Domino Recording Company?

Domino Recording Company, generally known as Domino, is an Independent minor record label based in London. There is also a wing of the label based in Brooklyn, NY that handles releases in the United States, as well as a German division called Domino Deutschland and a French division called Domino France.

Fonded in 1993, by Laurence Bell and his partner Jacqui Rice, the label's first release was the Sebadoh EP Rocking the Forest, licensed from Sub Pop records for release in the UK. Many of the early releases were by American artists who in the USA were signed to Drag City (Smog, Will Oldham, Royal Trux), a relationship which continues to this day. Success was not immediate, as labels such as Domino, who were releasing more established American rock and unusual British music, were marginalised during the Britpop era, but a steady stream of new signings gave the label increasing credibility. Recent high profile releases from Anna Calvi, Franz Ferdinand, Arctic Monkeys, and The Kills have only acted as a catalyst to this, and Domino is now one of the longest running and most successful independent record labels in the UK.

Domino celebrated their first UK #1 album in October 2005 with Franz Ferdinand's You Could Have It So Much Better, and their first UK #1 single with Arctic Monkeys'  I  later that same month.

Genre

The labels genre is Indie Rock and Indie Pop and this is very obvious from such artists they signed like Arctic Monkeys and Alex Turner.

What is Sony Music?Sony Music, fully named Sony Music Entertainment, is an American music corporation owned and operated by Sony Corporation of America. In 1929, the label was first founded as American Record Corporation and, in 1938, was renamed Columbia Recording Corporation,  In 1966, the company was reorganized to become CBS Records. In 1987, SCA bought the company and, in 1991, renamed it SME. It is now the world's second largest music company.
Other information about Sony Music:

• Sony Music holds many other labels such as: Columbia Nashville, Columbia Records, RCA Records, RCA Records Nashville, Epic Records, Arista Nashville,Legacy Recordings and a few others. 

• The Chief Executive Owner of Sony Music Entertainment is Doug Morris

• Sony Music have signed many big names, including the world wide superstar Michael Jackson. Other artist include Beyonce, Shakira, Miley Cyrus, Justin Timberlake and Rita Ora

• Right now Sony Music is on a revenue of $4.89 billion and their operating income as $487 million.

The Genre of Sony Music
The Genre of is eclectic meaning 'deriving ideas, style, or taste from a broad and diverse range of sources.' And with the artist that have been signed to the label you can see that the label is very diverse, for example Jimi Hendrix and Michael Jackson.

Spike Jones - Director

Goodwin's Seven Analysis

Andrew Goodwin's Theory

Andrew Goodwin
- Defines what a music video is.
- Describes the key conventions of music videos.
- First POST MODERNIST Theorist.

Goodwin's 7 key features of a music video:

1. Music videos demonstrate certain genre characteristics
2. There is a relationship between lyrics and visuals
3. There is a relationship between music and visuals
4. The demands of the record label will include the need for lots of close-ups of the artist
5. The artist may develop motifs or iconography that recur across their work (a visual style)
6. There is a frequent reference to the notion of 'looking' and particularly voyeuristic (pleasure through looking) treatment at the female body
7. There are often inter-textual references - mostly to film, television and popular culture